The importance of the e-marketing service offered by Ithmar Company
It is clear that e-marketing is vital not only for individuals who rely on it in their businesses, but also for many groups that rely on e-commerce and online buying and selling.
The following is a review of the importance of e-marketing:
* Improving traditional marketing strategies:
E-marketing helps improve traditional marketing plans by adopting modern tools that enable marketers to reach customers easily, and know their activities and preferences to provide appropriate services at the right time. These tools also allow reaching a larger category of customers by publishing digital content without spatial or temporal restrictions, which leads to increased sales.
* Expanding customer reach:
While traditional marketing is limited to reaching a limited group of customers in a specific geographic area, e-marketing allows expanding the reach of potential customers on a wider scale.
* Enhancing brand awareness:
Modern e-marketing plans allow companies or products to increase their brand awareness by communicating directly with consumers in less time and effort, and at a low cost.
* Facilitating communication with customers:
E-marketing helps facilitate communication with a large number of consumers through multiple channels such as email, online advertising, inquiries and comments, which helps build strong relationships with customers.
* Measuring the effectiveness of marketing campaigns:
E-marketing allows evaluating the effectiveness of campaigns Advertising through analyzing data received from customers via email and the Internet, allowing for necessary adjustments and changes to improve performance.
* Reducing costs:
Electronic marketing significantly reduces the costs of traditional marketing campaigns such as
printing, publishing and distribution, making it an effective economic option.
Elements of electronic marketing in the Kingdom of Saudi Arabia:
1- Planning:
Planning is the cornerstone of all aspects of life, and is of great importance in the field of electronic marketing. Having a pre-studied marketing plan can be the decisive factor for success,
as it includes essential aspects such as setting a budget, identifying marketing channels and other critical details.
2- Data:
Data is a fundamental pillar in any business, and it cannot be dispensed with in the field of electronic marketing. To succeed in this field, organizations must have accurate information about customers’ interests and needs, as well as the types of products they are looking for and their preferred purchasing methods.
It is also necessary to understand their consumer behaviors to develop effective and customized marketing strategies.
The data collection process must include the planning stage before starting the marketing campaign, and it must be an ongoing process throughout the marketing activity to ensure positive results and modify strategies as needed.
3- Tools:
Choosing the right tools is a critical factor for success in the field of modern marketing. Companies rely on technology to accomplish tasks instead of relying on traditional manual methods. Therefore, it is necessary to choose tools very carefully to ensure that the work is completed efficiently and quickly.
E-marketing is a cornerstone of today’s business world, providing effective and innovative ways to raise awareness of products and services and drive sales to higher levels. With its advanced strategies, e-marketing can turn plans into tangible reality at much lower costs than traditional marketing methods. In addition, choosing the right tools and collecting accurate data contributes significantly to achieving success and increasing the efficiency of marketing campaigns. Ithmar Company in the Kingdom of Saudi Arabia is a pioneer in this field, making it an ideal partner for organizations and companies seeking to achieve their marketing goals with high efficiency and effectiveness.
Conclusion